Cyber Monday is a marketing term that refers to the Monday immediately following Black Friday being the busiest day of the year for retail electronic commerce in the United States. The term was created by the National Retail Federation and announced in conjunction with the deployment of their own website CyberMonday.com designed to serve as a portal for Cyber Monday deals and offers.
Since its inception, critics contend that consumer purchasing habits represent more of a static growth throughout the Christmas and Hiliday season as opposed to one day in which companies “see any (unusual) traffic” on websites. It has been postulated that through mainstream media adoption of the term, combined with retailers hoping to drive more traffic to their sites, that the “Gimmick” of Cyber Monday could become a “Real Trend”.
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